Stange Twists and Turns of Time

I was cruising through some photos from last weekends Rock & Roll Marathon in San Diego on the LetsRun.com site, when I came across the above photo of Dan Browne. For a number of years, Dan has been one of the top distance runners in the U.S. However, I had first heard of him when I was working at Sugoi back in the late '90's and we did a some custom running singlets and shorts for the U.S. Army World Class Athlete program - of which Dan was part of, after he graduated from The U.S. Military Academy at West Point. I had helped put the whole program together. It was the the first time that Sugoi had ever done custom running kits like this and they created a bit of a splash at the time. To my knowledge no one was doing full, four colour sublimation on running singlets and shorts. We all thought the camo pattern was pretty cool! Sugoi was new to the running market at that time, and many people thought the stuff looked great!

I had completely forgot about this flashy matching running kit and I had not seen it in nearly ten years until today. I thought that Dan was sponsored by Nike, but maybe that had lapsed and he had to reach to the very bottom of is drawer of running gear and come up with this classic vintage Sugoi kit. The dead give-away is that the Sugoi logo has completely changed. I still like the old Sugoi logo myself like the one running across Dan's chest!