We are going back in time a bit. Out of curiosity, doing a quick search of "Nineteen Wetsuits" on YouTube, turned up a series of short videos that one of our customers, Trisports.com shot at the Interbike trade show back in September. There is a total of four, and in them, I very quickly go over the features of each of our Nineteen wetsuit lines - The Pipeline, the Tsunami, the Frequency and the new Frequency SS ( Speed-Skin).I had talked at length about the new Frequency SS in a previous post about product development. Below are the links to all four of the videos on YouTube. A big thanks to Trisport.com's Seton Clegget and Sarah Lienke who shot the videos of, not just Nineteen but, I am sure their many other vendors as well. I was surprised, by the numbers of people that had viewed the Nineteen videos on YouTube already!
And by the way - this is a great example of Long Tail sales and marketing at work. I had reviewed Chris Anderson's book, "The Long Tail" in an earlier post, it's been interesting to see this in action. Again, anyone looking to get a better understanding of current sales and marketing trends and how to make the best use of the current resources of the internet and social networking that is available, should definitely read, "The Long Tail".