Shorter Cranks: A Case (n=1!) For Older Cyclists & Triathletes

There is a bit of a buzz these days for going to shorter cranks (crank arms) for both triathletes and cyclists. It's not for everyone, and like many things there are some misconceptions and misunderstandings of what's going on.

If you are in a great position on your bike and are having no issues, then going to shorter cranks is most likely not going to be helpful for you: Shorter Cranks does not automatically equal better/faster! If you are suffering some specific issues, relating to to your bike fit and in particular, where an opening of the hip angle will be helpful, then going to shorter cranks may be beneficial to you.

I had always ridden on 175mm cranks on every bike (road & tri bikes) that I have ridden since getting into cycling via triathlon in the early 80's. I had never given this a great deal of thought, because every, "58cm" bike I had ever owned, came with 175mm cranks on it! However, a couple of years ago, when I had just turned 50, I noticed a few things when riding the road bike:

1. I was getting increased lower back pain when riding
2. I could no longer ride in the drops of my road bike for extended periods of time
3. I had lost a bit of my jump

A swapping of kit on one of my wife Paolina Allan's bike made a set of Shimano Dura Ace 170mm cranks available to me. I looked into this a bit, and came across the findings of the 2001 Jim Martin study in several articles online (this one on the Cervelo web site), that came to the conclusion - basically, power generation is the same for a rider, using a wide range of crank lengths. I also compared notes with friend and Pro triathlete Jordan Rapp, who had just gone to shorter cranks on his set up, and noticed no difference in performance.

I started to put this together with what I knew was happening with my body - as I aged, I was becoming less flexible, and I was becoming weaker and less fit. Hey, it's inevitable! Shortening the crank arms, making the appropriate changes in the fit elsewhere (raising the saddle and bars slightly, to compensate), would open up my hip angle, and also make the circles that I pedal in slightly smaller.

The great news about the new crank and bottom-brackets, is that with the right tools, these are very easy to make changes - so, out with the 175mm cranks and in with the 170mm ones. I did this in the winter, so that the first few rides would be on the trainer. Just to check everything out.

I did notice a slight difference when I first started to ride with the 170's. However, by the end of a 45 minute ride on the trainer, I could not really tell any difference. Some informal bench-mark testing on the trainer over the next couple of weeks, backed up the research and observations previously mentioned - I noticed no difference in my "performance". Another difference I noted was that, at a given level of effort, I might need to drop down one cog to maintain the pedal RPM that I preferred. For me, not a big deal as I have always been a bit of a "spinner" with a naturally higher pedal RPM.

The real test came in the spring when I was outdoors again and going for longer rides:

A) Lower back pain was much reduced on longer rides
B) I could now ride in the drops like a used to
C) My jump in big accelerations on group rides was much better.

Conclusions: If you are an older triathlete or cyclist, (45+), and you are not feeling comfortable on your bike, and you have some other issues such as I noted, and all other things being equal, you might want to look at your crank length and consider trying shorter cranks. Even shorter than "recommended", or what just came on your bike. Note - at 6'2" (188cm) generally speaking, my recommended crank arm length would be 175 and as noted, on every bike I owned, it came with 175's. For me going shorter helped.

Hope this helps.

Are you an older cyclist/triathlete? Have you tried shorter cranks?

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Cervelo For Sale

Full disclosure - I have been a Cervelo friend, fan and owner since almost day-one, so I'll get my biases out of the way right from the get-go.

More neutral and good analysis can be found by long time industry observer and the Publisher of Slowtwitch, Dan Empfield here, as well as on a bike industry blog the Inner Ring, or a good search on Google.

The news on Christmas Eve that Cervelo was seeking a financial partnership with the Dutch company PON, with a possible option to buy, came as a surprise to many - Official News Release. However, for those in the know and for those who know the challenges of growing, and growth in this sort of business it was no real surprise, but an inevitability. Rapid growth, of the kind that Cervelo has experienced over the past 10 years comes at a high cost. While all appears good and great on the surface, great product, impressive sales, and in Cervelo's case winning races, beneath the surface the financial strains can be excessive. Everything, and everyone has a breaking point, and it reaches a point when the principals, realize it's time to move beyond the honeymoon of that post-start-up period. That's the fork in the road where Cervelo is at.

It's been a great ride, for the company that Phil White and Gerard Vroomen founded in the mid 90's as a side-bar to a master's engineering thesis project both were working on together at Montreal's McGill University. They have barely set a pedal wrong along the way. They have been true innovators in bike design and engineering. The bikes have sold extremely well. FWIW, their bikes have won just about all the biggest races in both road racing and triathlon and finally and perhaps most importantly, the Cervelo brand has an extraordinarily dedicated and enthusiastic customer base.

I agree with the other analysis of this that the new financiers, and potential owners, PON would be foolish to somehow toss away all that success.

For White and Vroomen (Note - Vroomen left the day-to-day operations of the company mid-summer, but is still involved with Board of Directors), it can be an emotional process. This is something they founded, started-up and nurtured along. Most companies reach this fork in the road at some point. For a greater insight into how this feels for founders/owners two great reads right in the sporting goods space are: "Raising the Bar" by Clif bar founder Gary Erikson, and "Let My People go Surfing", by Patagonia founder, Yvon Chouinard. In both cases after much deliberation and a few false starts and stops, both Erikson and Chouinard decide to retain the ownership of their companies. There is not a right or wrong with this - it's a highly individual decision based on the situation that the owners/founders find themselves in when they reach that fork in the road.

It sounds very cliche, but to take a company and a business to that next level, whatever that level is, often takes considerably more resources and a very different mind-set than the original owners and founders have. Despite the Erikson and Chouinard stories, walking away can be very hard for the founders, but sometimes that is what is best for the brand. That happens a lot too.

What will happen with Cervelo and PON remains to be seen. The news is still fresh. However, as I said, the folks at PON would be foolish to tamper with what on several key levels has been a highly successful bike company and brand! Cervelo is set to launch in a few weeks the next generation of it's ground-breaking aerodynamic P-series time trial bike - the P5. For the immediate future and on into next year, my guess is that it will be business-as-usual with Cervelo setting precedents and creating good industry buzz, Cervelo bikes selling briskly, and then come the racing season in both triathlon and road racing, Cervelo bikes winning many races!

How do you feel about the potential sale of Cervelo to PON?

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Triathlon on a Road Bike?

On a recent trip to Arizona, I spent four days riding the new Cervelo S5 road bike (Thank you to Tribe Multisport in Scottsdale, AZ, and Cervelo for the loaner). This may be the most straight-forward, kick-ass road bike on the market. If Cervelo's numbers are right, it's as aero as many of the TT and triathlon bikes out there. Which got me thinking during the Ironman Arizona (IMAZ) race, where I spent a lot of time out on the bike course, watching triathletes ride. I noticed a micro trend: Triathletes doing the bike leg on a road bike, set up as a road bike, with no aero bars.

The other thing I saw was something that I have been seeing for a while now: Many triathletes riding state-of-the-art fully aero triathlon specific bikes, but riding a lot of the bike leg sitting up-right, hands on the base bar.

If you put the two groups together - road bike riders, and up-right tri-bike riders, it might have been a quarter of the race field at IMAZ. Maybe more!

This got me thinking - for these folks, why not just race the Ironman on a road bike? For sure there are people in Ironman races these days, who are looking for every advantage, wanting to go faster and faster, going for a top place in their Age-Group, and possibly qualifying for Ironman Hawaii. But there is also a large cohort of people these days doing Ironman races who have no thoughts, plans or goals along those lines. They just want to finish. This is a lofty and admirable goal in it's own right. However, with all due respect, these hard working and dedicated triathletes have more in common with Sportif category cyclists - not really racing, but not touring either.

Would these triathletes not be better off on a well fit, aero road bike such as the Cervelo S5? Surely they would be more comfortable and the bike would be much better handling than many of the set-ups I saw out on the IMAZ course. Many seem to ride these tri bikes in what appears to be very uncomfortable, unbalanced and precarious positions. If they can't maintain that classic aero position for more than half of the race or more, what's the point?

Sure, if we are to believe the numbers, athletes who choose to ride a road bike, as a road bike, will be giving up a few minutes of time on the bike leg due to the less aero body position on a road bike - but again, with all due respect, what's 5 - 10 minutes in a 12 - 17 hour day?

I know that many will think me crazy for having these thoughts or putting this forward, but from what I saw at IMAZ, I am just putting 2 and 2 together here and throwing in a bit of common sense.

What do you think - would it make more sense for some folks to just do triathlons on a well fit (aero) road bike?

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The Business of Ironman Hawaii

This is not so much about the actual business of Ironman Hawaii itself, but about the businesses that are focused on the triathlon business and how they make use of Ironman Hawaii to advance their businesses.

It's pretty clear, that within the sport of triathlon that the #1 race and event each year that most triathletes pay attention to is the Ford Ironman World Championships, aka Ironman Hawaii (IMH). Therefore, it makes sense that there is so much focus on this one event from a marketing and promotional perspective for brands and companies, that work within the triathlon market or brands and companies that want in, and want a part of that market.

In yesterdays blog I talked about how Quintana Roo bike founder, and now Slowtwitch Publisher Dan Empfield, in a very grass-roots and basic manner went about promoting his new triathlon specific bike at Ironman Hawaii many years ago. This is how I first met Dan - with bare QR frame slung over his shoulder, at the pier one morning, pumping me up on this new frame geometry that he had come up with that would make me cycle faster and run faster off the bike. He was very passionate about this. I was convinced right on the spot!

The triathlon crowd at IMH is somewhat unique and novel in that trying to market and promote to them is a bit of a mixed blessing:

1. This is for the most part a best-of-the-best group, who tend to be set in their ways, have their favorite gear, and brands, might already be "sponsored", and are sophisticated in their choices. In other words, it takes a lot to move them one way or the other.

2. The best that could be said about many of these folks is that they can be major influencers and ambassadors back home in their own communities. So if you do get them on board, you have a great mega-phone at a local level.

Many companies continue to do what Dan did years ago - just show up and informally, start to spread the word of their brand or product. The Pier at the morning swims is the perfect location for this, because within a couple hours each morning all week long, you'll have 500 - 1,000+ athletes and the many other folks in town converging on the Pier. It's a rare morning when you do go down to the Pier and not walk away with some promotional literature, possibly a little give away shwag, or a sales pitch on something. In fact, I am drinking my coffee this morning out of a coffee cup that was part of a cooperative marketing effort on the pier at the morning swim two years ago between TYR , and Java-On-The Rock, a coffee shop along Alii drive.

A slight step up from this would be the companies like Coffees-of-Hawaii who to the best of my knowledge have no official status with IMH, other than that company owner Albert Boyce is a regular competitor at the event - but they know that triathletes love their coffee! Coffees-of-Hawaii promote themselves in a very unique way by mooring a large catamaran about 400m out from the pier and anyone out there swimming can swim-up and get a shot of Coffees-Of-Hawaii espresso, and if you are very nice they might put an extra shot of something really nice in it for you!( If you know what I mean!!) That's me in the picture at the top downing an espresso + Baily's two years ago!

Another level up from this is the more aggressive guerrilla marketing that can go on amongst the bigger brands and players in the business - typically with brands trying to move on in, on the space that a WTC or IMH sponsor has. I recall years ago, when Gatorade was about to launch their new energy bar. The launch location was Ironman Hawaii and at the time Gatorade was the official sports beverage. PowerBar had had an informal relationship with IMH for several years. The exact details of which I don't really know. I just know that in 1993, PowerBar was suddenly not given any formal allowances with IMH, because IMH wanted to do everything it could for Gatorade in helping them get this new energy bar off the ground. This prompted the marketing team at PowerBar to shift into high-gear and they immediately signed up a bunch of the top Pros in the month prior to IMH and then they also went room to room at the King Kam Hotel and gave people( probably in exchange simply for a box of PowerBars) a PowerBar banner to put over their balcony. When you came along Alii drive right by the finish line and race registration all you could see was about 100+ PowerBar banners flapping on people's balconies of the King Kam Hotel.

Gatorade dug deep and it got a bit nasty - at the Pro Meeting that year, they went so far as to say that, some of those neophyte PowerBar sponsored athletes would get limited, or no camera time for the NBC show - even if they were placed high up!! Of course years later, this is all moot as the Gatorade energy bar never caught on and now PowerBar/Nestle is a world-wide partner of WTC/Ironman and Gatorade is no longer involved!!

Another perhaps not as dramatic or guerrilla-type of marketing, we have been witness to just this past week - but no less impactful based on the strategy and some good fortune that fell in a key players lap.

Specialized started to build up hype about a new super triathlon bike, a month ago at Interbike. "Top-Secret - wait till Kona", the promotional material said. At exactly the same time, two time winner of IMH Craig Alexander decided to part ways with his bike sponsor Orbea. At the WTC's 70.3 World Championship four weeks ago, Alexander was riding on a Cervelo P4 with the logos blacked out! Alexander won that race, in convincing fashion and had perhaps his best bike leg ever against this level of competition. Speculation was starting to build. Then a grainy, "spy-photo" of Alexander came out, of him training in Kona two weeks ago - It was hard to tell from the photo what bike or brand he was riding. The the speculation and rumors shifted into over-drive. On the Slowtwitch Forum several of the threads with the biggest page-views of the year, where on this topic - "What Bike is Craig Riding". Specialized had their launch a few days ago of this new triathlon specific bike - the new Shiv in Kona, and then a day later, it's announced that Alexander's new bike sponsor is . . . . Specialized!

Specialized was savvy about this. They knew that for many triathletes, it's all about the bike. I am sure they also knew that, with the new media, and the social networking tools that are out there now, that word and news, spreads very quickly ounce you plant those viral seeds. Then of course, the #1 favorite for the most important race in the sport, literally falls right in their lap, and BAM - well, you could not have planned it any better! Or might this have been part of some grander master marketing plan??

Of course, if we are talking bikes and IMH, we need to talk about Cervelo. Ironically, in both triathlon and in road racing, Cervelo has been very successful. They have won just about everything. The one "major" that they have not won is the mens race at IMH - and it may have just slipped through their hands for this year! But does it really matter? Cervelo dominates in the one category that really matters - the most bikes in transition at IMH and many other big triathlons around the world. They crush it in the bike counts. Strangely, Cervelo arrived at this point a number of years ago, by doing things in a somewhat non-traditional manner, with far less traditional marketing than normal. Does who wins IMH riding a Cervelo matter to Cervelo these days?

Finally, there are all the real IMH sponsors. It costs a lot of money to be formally and directly associated with the WTC and IMH as a sponsor, partner or licensee. These relationships can be hugely successful - think of the Timex Ironman watch. The Timex/Ironman relationship is generally speaking regarded as one of the most successful co-branding relationships of all time. And it all started at Ironman Hawaii. And Ford seems to be getting good value for it's title sponsorship of not just IMH but almost all the Ironman races in North America. But there are many other smaller brands that so have a relationship that we rarely hear about. Is it worth it for them?


How influenced are you, by who the sponsors are of Ironman Hawaii and by the marketing that other companies do during Ironman Hawaii race week?

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Triathletes: Your Next Bike is . . . . A Road Bike!

No you are not reading the title wrong. Yes, triathletes out there who only own a tri-bike, forget more aero do-dads and upgrades to the TT rig, get a road bike and really learn how to ride. I am serious about this. And don't kinda do it, by looking for a super aero road frame and/or going half way with this. Get a real road bike, that fits you properly.

You see, the thing is, many new triathletes, and their has been massive growth in the sport in the last five years, have gone straight out and bought a TT/Tri-Bike as their first bike. Nothing wrong with this. If you are doing triathlons, and you are well fit, comfortable and aero on this bike, you have the right tool for the trade. However, many newer triathletes think this is what cycling is all about, when in fact, they are practicing a sub-discipline of cycling - time-trialing. Ironically, a sub discipline that many real cyclists, loath!

So get yourself a real road bike as a second bike - and keep the tri-bike. You can't go wrong in this regard with the R series of bikes from Cervelo( R3, R3 SL & RS). These bikes are in my view the best designed road bikes on the market.

In my job, I am lucky enough to be able to ride a number of different bikes in a year - usually loaners from friends and customers when traveling. In this regard, I get to really ride these bikes - 2 to 3 hour rides and not just a spin around the block. I can honestly say, that from having ridden a number of the very best road bikes in the world by some of the leading manufacturers, that the Cervelo R3 really does it all in, terms of what you want to get out of a road bike. It's very stable and stiff. Well balanced. However, at the same time it has this amazing ability to soak up rough stretches of pavement. This is truly an all-day bike. It's the kind of bike top road racers look for as they have to spend, many hours each day in the saddle - a touring bike, that rides like a real race bike, if you will. This is the feeling that the R3 delivers - I-beam like stiffness and stability, but with a level of comfort that has to be experienced to be believed.

The secret to the comfort are the thin seat-stays on the rear of the bike. These soak-up and absorb most of that harsh vibration and bumping from the road. The first time you ride an R3, it's not uncommon to keep looking down at the rear tire to check and make sure it's still fully inflated! These thin seat-stays are a wonder of bike engineering.

The RS model has a taller head-tube. If you prefer a more up-right position and or have a short torso and long legs, the RS model might be the better bike and fit for you. The RS's seat stays are slightly bowed/curved and deliver even more rear-end compliance than the R3 model.

The favourite bike frame in the world of the weight weenies is the R3 SL. If your goal is to build up the lightest road bike that you can, then the R3SL is a great starting point to hang all your super light weight components on. I rode a R3SL last year that weighed about 13 pounds and it was perhaps the most surrealistic feeling bike ride I ever had. It was almost like there was no bike beneath me!

Riding a real road bike, such as the Cervelo R3, to the triathlete who may have only ridden on a tri/tt bike, will be a bit of a revelation. Assuming a good fit, the steering will be more predictable. The bike more stable. Carving high speed turns, becomes old hat! You may feel more secure on descents and more powerful on ascents. You will be more comfortable on longer rides. What's not to like?

A real road bike also gives you options. More options than if you just own a tri-bike. You can go on more group rides or organized century rides. Next year, a whole new seris of century rides will be launched in North America, modeled after the Gran Fondo's in Italy. The Centurion Series is being put together by Graham Fraser, who literally put Ironman races and Ironman racing on the map here in North America. From what I can tell, the Centurion events are going to be the next big thing! You will want to do these rides on a road bike.

If you wanted to take it to the next level you could get into road racing with a real road bike. Road Racing, to the uninitiated is completely different than the bike leg of a triathlon. About the only thing the two have in common is that they are both done on two wheels. The similarities end there. Road racing can be a huge amount of fun, and often the final outcome does not matter - just being part of the scene and part of the action of the race is what matters. Unlike triathlon it tends to be a winner-takes-all sport, so finding those other victories and places to slot-in, are key. Whatever, the case, the Cervelo R3, would serve you well in any bike road race. After all, this is the bike that 2008 Tour de France winner Carlos Sastre rides most of the time, so you'll be in good company!

Picture at the top is my new R3 in gravel/dirt road mode - mud, dirt and all. This is yet another advantage of this amazing bike. It will take up to 28mm wide tires(give or take). Add some MTB pedals and you have a bike that can even handle a bit of light cyclo-cross riding on easy trails and grass and rides along gravel and dirt roads like a dream! After all, this is the same bike that has been ridden to victory in the famous and brutal Paris-Roubaix road race twice in the last few years!

Tri Business in Troubled Times

The daily business news is grim. Yesterday, I heard a chilling stat. Automobile sales, that had peaked last year at 17 million units sold in the U.S., have dropped abruptly this year and they are expecting only about 10 million new units sold this year. That's a 7 million unit drop in a year! No wonder the automobile manufacturers, in particular the big three US Auto makers are hurting.

What about the triathlon world and business? So far, from what I can tell it's for the most part business as usual. Most of our customers had good to great years this year - not just with Nineteen wetsuit sales, but overall. Despite all the daily bad news, triathletes where still buying, bikes, wetsuits, shoes, clothes and all those other tri gadgets and nick-nacks, mostly at a record pace. The recent Interbike Trade show (Picture of the Nineteen booth above) was very up-beat. Most vendors that I talked to, had good years this year and pre-season orders for 2009 were at or ahead of record levels. The mood amongst many of our retail customers was very good. Some were a bit wary about the dark economic storm clouds that have been gathering all year, but they still were optimistic for 2009.

It's not a surprise really. The triathlon demographic is very good. You need to have a certain level of income - well north of what would be considered "average" to afford all the equipment needed to do the sport. You need sports gear for, three different sports! I think that is one of the key things that keeps it going. This may also be the dark down-side to this as the barrier costs to getting into the sport have been going steadily up, as have race entry fees. I have heard others say that if we see anything over the next year, it will be a slowing down of new people that have been coming into the sport - for that reason. The barrier costs of all the equipment needed and race entry fees getting too high. However, that is a slowdown from an astounding growth rate over the last five years. Record numbers of new people have come into the sport of triathlon and embraced the training and the lifestyle with gusto - and this is where the opportunity may lie. Many of these new people, bought entry level equipment to start out, in the last few years, just to get going - particularly when it comes to bikes and wetsuits. When they come back into the store now, they are not going to want to replace what they have with something similar. They are going to want to take a step up. My sense is even in troubled economic times, we are still going to be seeing people trading up to better equipment. That's why, many bike manufacturers, such as Cervelo, debuted over-the-top new bikes at the top-end of their lines - they know, that in addition to building awareness and the brand, these bikes will sell, because people do want to step up!

Be ready for the step up!