My 2016 Race/Event Announcing Schedule

Bringing in the last finisher at the Toronto Island Triathlon! Photo - My Sports Shooter

I have a busy schedule of race/events that I will be working at this year as Race/Event Announcer. Below you will find my schedule.

I love doing this. It's a great privilege and honor to be involved in so many amazing race/events over the course of a year.

Safe and happy training to you all. I look forward to seeing you on many start lines and being a small part of your dreams and ambitions at the finish line.

Let's DO this!

My 2016 Race & Event Announcing Schedule is as Follows:

Feb 19 - 21 Athletics Canada National Indoor Championships for ACTV & RunnerSpace http://www.athleticscanada.tv/

Mar 4/5 - Athletics Ontario, Indoor Track Championships - http://athleticsontario.ca/

April 3 - Toronto Triathlon Festival VIP Event - http://www.torontotriathlonfestival.com/

Apr 24 - Paris-to-Ancaster http://www.parisancaster.com/

May 1 - Goodlife Toronto Marathon http://www.torontomarathon.com/

May 8 - Ottawa SportingLife 10K http://www.sportinglife10k.ca/Ottawa/

May 15 - Campagnolo Gran Fondo New York https://gfny.com/

May 27 & 29 - Grey County Road Race & ITT http://greycountyroadrace.com/

May 28 Spin-The-Lakes Tour - http://www.bikemuskoka.ca/

June 4 - Destination Races Leesburg, VA Wine 1/2 Marathon http://destinationraces.com/runvirginia/

June 5 -  Becel Ride for Heart http://www.heartandstroke.com/

June 10 - Cambridge Mile http://www.runforlife.ca/classic-mile/

June 11-  Recharge with Milk Woodstock Triathlon http://www.multisportcanada.com/woodstock/

June 22  - Halifax NTL Meet for ACTV & RunnerSpace http://www.athleticscanada.tv/

June 24 - Guelph Inferno Road Mile http://www.speedriverinferno.com/

June 25/26 - Recharge with Milk Welland Triathlon http://www.multisportcanada.com/welland/

June 25(night) - Guelph NTL Meet for ACTV & RunnerSpace http://www.athleticscanada.tv/

July 9 - Recharge with Milk Belwood Triathlon http://www.multisportcanada.com/belwood/

July 10 - Toronto Triathlon Festival http://www.torontotriathlonfestival.com/

July 16/17 -  Recharge with Milk Gravenhurst Triathlon http://www.multisportcanada.com/gravenhurst/

July 24 - TriFun Kids Triathlon http://www.trifunkids.com/

July 31 - Recharge with Milk Kingston Triathlon http://www.multisportcanada.com/kingston/

Aug 6/7 - Recharge with Milk Bracebridge Triathlon http://www.multisportcanada.com/bracebridge/

Aug 20/21 - Recharge with Milk Toronto Island Triathlon http://www.multisportcanada.com/torontoisland/

Aug 27/28 - Recharge with Milk Wasaga Beach Triathlon http://www.multisportcanada.com/wasagabeach/

Sept 1 - 5  Tour of Alberta - http://tourofalberta.ca/

Sept 10/11 - Recharge with Milk Georgina Triathlon http://www.multisportcanada.com/georgina/

Sept 16/17 - Centurion Canada http://www.multisportcanada.com/georgina/

Sept 18 - Barrelman Triathlon http://niagarafallstriathlon.com/

Sept 24/25 - The Canadian Track Cycling Championships for Cycling Canada - http://www.cyclingcanada.ca/

Sept 29 - Oct 1 Milton International Classic for Cycling Canada - http://www.cyclingcanada.ca/

Oct 2 - Cycle For St Joes http://www.foundation.stjoe.on.ca/

Oct 17 - Scotiabank Toronto Waterfront Marathon for 680 News/Traffic http://www.torontowaterfrontmarathon.com/en/index.htm

Oct 29 - CXTO  - http://www.cxto.ca/

Nov 5 - OFSAA XC for ACTV & RunnerSpace http://www.athleticscanada.tv/

Nov 28 - Canadian Cross-Country Championships for ACTV & RunnerSpace http://www.athleticscanada.tv/

If you are looking for a Race/Event Announcer to add an entertaining, and engaging presence to your race/event, and take it to the next level, please contact me - stevefleck61@gmail.com or 416.888.7324

The Race Shirt

 Race-shirt from the Rev3 Quassy Triathlon last year

Have we given away enough free shirts?

According to the Running USA Stats page, in 2011, roughly 13 Million runners completed a running race of some kind in the Untied States that year. If you add in Canada, as well as all the triathlons in North America you might get to 15 million total participants in running and triathlon events in 2011.

There is a good chance that many of those 15 million race participants got a fee shirt of some kind for entering each of those races. This has become the standard or default, give-away for almost all running and triathlon races. That's 15 million free shirts given away. I am trying to imagine what the pile . .  err . . mountain, of 15 million t-shirts looks like!

Many of these shirts in terms of their look, follow a similar pattern - some form of of design or art on the front that's in keeping with a given events logo and look and feel, and then often some array of sponsor logos on the back.

At one time, these were cotton shirts. Now many of these are the so called,"technical shirts" or "tech-T's". I recall a meeting that I convened, when I was the Marketing and Communications Manager at Sugoi back in the late 90's. Polyester technical t-shirts for running were new then. Hard to believe that prior to about '97, most runners ran in good old cotton t-shirts. Anyway, the meeting at the old Sugoi office in Vancouver was between the key people at the Vancouver Sun Run, and the marketing team at Sugoi. We were trying to come up with formula even then, to get a Sugoi technical T-shirt on the backs of the then roughly 35,000+ Sun Run, participants. We couldn't crunch the numbers to make it work. then - the wholesale cost of the fabrics at the time was prohibitive. However, now, the costs of have been reduced to a point, that giving away a polyester technical shirt has become the standard.

When anything becomes this big a default action, it's a wise course of action to at some point start to look into the reasoning behind the action. So - why do races give away so many t-shirts? There is a cost to this, somewhere along the line - either a hard cost for the event or for one of the events sponsors. Someone is paying for all these t-shirts.

The most common answer amongst race directors as to "why", is typically twofold:

1. Adding value and differentiation to the event.

2. A place for sponsors logos to be displayed, with  the assumption when that the t-shirts are worn,  there's ongoing exposure for those sponsors and those brands. Race participants become human bill-boards when they wear the shirts after the event.

However, if every race is giving away a t-shirt, that getting a t-shirt is the default thing, how is that adding value and differentiating the event? To some races credit, they will try and differentiate here and there, by offering some difference, with long sleeve shirts, or a better quality garment, or different style and design etc . .

As for point #2 - this is obviously dependent on if, and how often the race shirts are actually worn in public. Some casual sampling that I did, on the Slowtwitch Forum, via my Facebook page, and at some public speaking engagements that I recently have worked at, race shirts were actually seldom worn in public by the recipients! In many cases, the shirts were dumped, passed on to Goodwill or some other clothes donation organization, or used as cleaning rags for bikes( popular with triathletes). Whatever the end-point or use, I am not sure this is what the event organizers or the sponsors had in mind - that the shirts would end up in the trash, on the back of some unfortunate, poor homeless person, or used as a bike rag!

In my sampling of specifically veteran endurance sports athletes - who compete in multiple and many races in a calendar-year, an overwhelming majority of these athletes, saw no use or value in getting a race shirt - many already had closets full of them or gave them all away, as noted. Typically this crowd, would say, "Give me something else, or give me a reduced price on my event entry".

However, I also know that for many first time participants or very occasional participants in many events, the race-shirt is a prized memento, and is possibly worn with a great deal of pride, many times after the event.

With the costs to put on running and triathlon races starting to mount, many race directors and race management organizations are starting to look at all costs associated with their events and looking where they can cut back. More than a few events are having a hard look at the the "free" race-shirt that they have given away for years, and are looking at ways to somehow get around that line-item cost. Some are asking a specific sponsor to pick up the whole cost of the shirt, while others, possibly with some progressive thinking, are making the race-shirt an option - giving race entrants, the choice at the time of online registration, to buy the shirt, or take a pass completely on the shirt.

The very popular and successful ( it's one of the largest in North America) Recharge with Milk Triathlon Series, produced by Multisport Canada, is considering making the race shirt for their events this year, something that participants can purchase at the time of  pre-event online registration

Other events are eschewing, the race-shirt completely and going with different lower cost give-aways - socks, hats, pint-glasses, coffee-mugs all seem to be popular stand-ins for the race-shirt, and hopefully at a lower cost.

Meanwhile, many other events still believe quite strongly, often based on surveying of event participants that, the race shirt, is a key to the "success" of their event.

The whole endurance sports event business is growing at a healthy pace right now. This year, that 15 million figure sited earlier, will more than likely be over 10% more, and that means more and more race-shirts given away.

What do you think about race-shirts? Have we given away enough free shirts or is this something that is here to stay?

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