It's All About The Base

Climbing Kaloko in Kona, HI. Picture - Paolina Allan

Ounce again, I'm putting the 30-Year-Base to the test. If you have been involved in an endurance sport (running, cycling or triathlon) for less than 5 years, with all due respect, skip right to the end of this post for the final good news.

It's at times like this that I'm thankful that I've been doing what I have for the last 30 plus years. You see, there is a huge advantage to having a massive base of aerobic fitness that you can tap into. You can do things and get away with things that the newer athlete can't.

In a few weeks we are off to Cuba again for some cycling with some pretty serious road cyclists. I'm really looking forward to it, and again, my goal is the same - don't get dropped!

Because of the big base of fitness that I have, over a relatively short period of time, I can elevate my regular fitness to a higher level reasonably "quickly". It's not easy, and it does not come without some genuine, hard and concentrated work, but I always surprise myself, how quickly the fitness does ramp up. I've been using several different sessions on the indoor trainer, coupled with steady state riding on the rollers on the "off-days". I dug into some old training logs, and also read up on "Sweet-Spot" intervals. As a classic "pursuit-style" rider my whole life, these are the kinds of sessions that I both "enjoy", if that's the right word,  have a high impact, and ramp up my fitness quickly. 

The other two sessions I've been doing are NOT so enjoyable (to be honest they are ugly, brutal and painful) - but are also high-impact: T-Max sets, as well as one minute All-Out bursts with almost full recovery - I've always been the, world's worst sprinter on the bike, but these sprint sessions forces me to activate and work this range and the five fast-witch muscle cells I have in my whole body!! Both these sessions have me on the trainer for 60 minutes or less. A painful, 60 minutes - but a productive, 60 minutes!

And it's all coming around - a month in and with just two weeks to go, I can feel the legs and the lungs coming around. I'm looking forward to the trip to Cuba, and fingers-crossed, not getting dropped from the main group.

The good story to end this with and for the newbies just joining back in now, THIS is one of the key up-sides and advantages to hanging in there for the long-haul with endurance sports. Once that serious, long-term aerobic base is established (roughly 5 years or more), you can whip yourself back into some pretty decent form over a relatively short period of time. 

The BIG base is helpful in other ways. When you have some down-time either by choice (vacation, taking a break etc , .) or by force (injury, sickness), the loss of fitness tends to be more minimized the bigger your overall fitness and aerobic base is, and the quicker you will return to good to great form!

Have Endurance Sports Events Gone Retail?

 A long line of porta-potties at a recent large running event in Toronto*

I have written in this space before recently about what's been going on in the endurance sports events business, here, and here. A lot is going on! The growth right now is impressive. If you add up all the running, triathlon, cycling, themed running events, and also the mud/obstacle races and events in North America, you are looking at a impressive double digit growth in participation numbers and an aggressive addition of new events along the way. It's hard to keep up with it all.

With all this growth has come competition - serious competition. So much so that, from what I have seen events have gone retail, where everything about an event starts to matter. Your brand. Your logo. Your date. Your route or course. How hard or easy your event is? Your registration process. How many porta-potties you have*. The enthusiasm of your volunteers. Your charity. Your timing and results company(if needed). It all starts to matter. Even stuff you have no control over, like the weather starts to matter! Get two years of lousy weather for a start-up event, and it might be done right there!

Onsite experiences on race/event day are critical. People will come, and maybe they get spoken to in a wrong tone by a volunteer, there are not enough porta-potties or registration/kit-pick-up takes forever. Just like in retail, they will silently go away, never to return, and even worse, they'll most likely tell more than a few people about it. On average, people tell 4 people about good customer experiences, but tell 13 people about bad customer experiences. And that's what RD's need to do and understand these days, beyond getting the cones in the right places, and the directional arrows on the road right - they are in the business of delivering positive participant experiences.

Even the process of race and event registration, these days almost 100% through online services, can be critical in the whole event experience. Some are complicated and unwieldy - with high abandonment rates. In other words, that person who was going to register for your event, gave-up part way through the actual registration process, for one reason or another. You got them to the door . . . but then lost them! Check out some of your sports online forums, to see what people are saying about your registration provider. You might be surprised.

It's important that events think more like businesses, albeit small ones and even non-profit ones, about their brand, and about their image, because, as noted, it's all starting to matter.

The mud & obstacle events and the themed runs, have really driven this point home. How else to explain, the extraordinary growth? Some of these event series did not even exist two years ago. Some will surpass a one million participants this year! In these situations, branding, and imaging matter greatly. There is a buzz. People want to be going to the cool event that everyone else is doing.

Now you may be thinking, "I run a triathlon or a running race. Why should I be concerned about a mud run or zombie run?" Be concerned - they are competing just like you for mind-share and commitment from reasonably young, and active people. And some of those events now really have some serious momentum, behind them and mega-buzz. You run a cool and great event, but it's just a 5K run. You have to think about everything at your event and every touch point with your event participants. How is it impacting them? Is it a quality and a positive experience, or at least matching up with their expectations?

I know the organizer of one of the largest triathlon series in North America, who stands at the finish-line of all of his events, regardless, of the weather, and personally says, "Thank you", and shakes the hand of every finisher who comes across the finish line at every event. Sounds corny, but that's the kind of thing that people remember - just like in retail they remember the good and the bad, experiences. Events need to do everything they can to make sure that everyone's experience at an event is an outstanding one. If so, just like in retail, they will be back!

Whether you like it or not, events have gone retail. What are you doing to make your event stand out? What are you doing so that each and everyone of  your race/event participants have an extraordinary experience?

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